Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.
Jen Doak is the online communications specialist at CASE. Sometimes chiclets—those ubiquitous, rounded-square buttons showing off Facebook pages, Twitter feeds and blogs—just don’t cut it. You want to integrate your […]
The students at your institution may be considered “digital natives” – that is, social media and technology tools come naturally to them and are part of their day-to-day lives. But knowing how to use these tools doesn’t always mean that students use them in a smart way.
Northfield Mount Hermon is a private boarding school for students in grades 9-12 located Massachusetts’ idyllic Pioneer Valley. The school’s strong sense of tradition hasn’t limited its exploration into social […]
In the early weeks of December, rumors were flying around who was going to be named the new head football coach at Vanderbilt University. Newspaper accounts, blogs, Facebook posts and […]
Guest blogger Annie Noll, social media specialist for Ottawa University, discusses the evolution of Braves TV, an initiative to generate student-developed videos. Annie maintains a social media blog for the […]