Why Clickbait on Millennials Won’t Help Your Communication Efforts

These are just four of the articles published about Millennials in 2015—and four of thousands written over the past two decades. No one seems to understand exactly what makes this group of people different from the Baby Boomers or Gen-Xers, but everyone seems to be sure that they are, somehow, different. It seems to be a source of anxiety for many people, as shown by the number of clickbait articles written on the topic.

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