Stephane Hamel, a Certified Web Analyst and a recognized expert, teaches the art and science of online analytics at the University of British Columbia and the University of Laval. As one of the rare university instructors in this specific area in North America, he has a very different perspective on social media ROI than most in higher education. Karine Joly asks him several questions.
Matthew Herek reminds readers of three things to remember when discussing social media with non-experts.
Patrick Powers writes about the importance of paying attention to the terms and conditions for social media sites and lists five common mistakes.
Susan Evans writes about the William & Mary student blog program and how the university manages the bloggers.
Tracy Playle of Pickle Jar Communications offers advice on how to convince academic faculty to add social media to their mix of tools.
The Social Media and Community Conference, held April 12-15 in San Francisco, generated a flurry of Twitter activity through its hashtag #casesmc11. Jen Doak lists her 10 favorite tweets from the conference.