Twitter Chat Recap: Back-to-School Events
What did your institution do on social media to mark the beginning of school year? Were there move-in or convocation campaigns? Let us know in the comments! [View the story […]
Category Archives: Social Media
The Goldilocks Approach to Social Media Policy Development
Teresa Valerio Parrot, principal of TVP Communications, offers advice on creating a social media policy that is “just right” for your institution.
The Consequence of Sound
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about experimenting with turntable.fm as a way to engage incoming first-year students.
Twitter Chat Recap: Geosocial on Campus
The last August #casesmc chat was co-moderated by Jeffrey Kirchick, vice president of sales at geosocial app company SCVNGR. [View the story “Twitter Chat Recap: Geosocial on Campus” on Storify]
On the Hunt for LinkedIn’s Secret Sauce
Hannah Ellsworth, assistant director for advancement communications at Bentley University, writes about the success of Bentley’s LinkedIn “Mentor Marketplace” group in connecting alumni mentors with current students and the importance of including LinkedIn in your institution’s social media strategy.
How to Use Pictures to Stand Out in Facebook’s News Feed
Cassie Dull, online communications specialist at Park Tudor School, writes about the importance of images and incorporating a visual strategy into your social media strategy.
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