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Category Archives: Marketing

Twitter Chat Recap: Social Video Storytelling

October 23, 2013by CASE Leave a comment

The co-moderator for this chat was Jon Gabriel, senior communications specialist at the University of Central Florida School of Business. [Go to the Storify recap of “Social Video Storytelling”]

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Communications, Marketing, Social Media, Twitter Chat Recaps

Twitter Chat Recap: Social Media and Student Recruitment

September 24, 2013by CASE Leave a comment

This week’s #casesmc chat was co-moderated by Olympia Friday, assistant web manager at Delaware State University. [Read the recap of “Social Media and Recruitment” on Storify]

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Campus and external relations, Communications, Marketing, Social Media, Twitter Chat Recaps
screenshot

Move-in Day Social Media Strategy

August 28, 2013by gretcheneedwards 4 Comments

Move-in day is an exciting time for any institution. Freshmen and upperclassmen alike look forward to the start of a new school year, and even faculty and staff are ready to get back in the swing of things after the summer. Social media is an important part of the experience.

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Communications, Marketing, Social Media
UConn LI page

The Buzz On LinkedIn University Pages

August 21, 2013by CASE 10 Comments

LinkedIn’s new university pages feature could be a game changer for institutions. Here are some initial thoughts on the new platform from an alumni and alumni communications perspective.

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Advancement Services, Alumni relations, Career & Professional Development, Communications, Fundraising, Independent and international schools, Marketing, Social Media

Chasing the Social Media Dragon

August 20, 2013by Tristana Nesvig Trani 4 Comments

The best thing about social media is that we can be in the trenches with our audience. The worst thing about social media is that we have to be in the trenches with our audience. I know I’m not the only social media strategist working in higher education who lies awake at night wondering…Where are they now?

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Communications, Marketing, Social Media

How Social Media Increased SLU Alumni Engagement by 126 Percent

August 8, 2013by Meg Bernier 1 Comment

The St. Lawrence University alumni office launched “SLU in a Box”—a free, custom box filled with school spirit items for alumni and parents to use at gatherings. Posting it to Facebook increased alumni engagement by 126 percent.

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Alumni relations, Campus and external relations, Marketing, Social Media

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