Are you discouraged because you have tons of followers, friends and connections on your social media communities but conversations always involve the same people? Do you wonder why others don’t jump in? You are not alone. There’s a name for this phenomenon – the 90-9-1 rule.
Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.