What Is an Open Leader?
Gayle Bennett, deputy editor of CURRENTS magazine, highlights the key points of April’s Outlook column on open leadership, written by Charlene Li.
Author Archives: CASE
Why You Need to Learn How to Write Great Headlines for Social Media
If you can’t write well for the Web today, you won’t probably be read. Your title might get a look from friends of friends and your introductory paragraph a quick scan from your biggest fans, but the remaining 100, 500 or 1,000 words you lovingly typed on your keyboard will be ignored for a more promising link.
Social Media Books – Oxymorons or Valuable Resources?
Is a book on social media an oxymoron? How do you figure out whether a book is relevant or whether it will still be useful in another six months? Julie Schorfheide, director of books publishing for CASE, lists criteria to help sort through the overwhelming number of social media books.
Two Ways to Measure Social Media
Andy Shaindlin discuss two ways of measuring the impact of social media.
Beth Kanter Shares Social Media Tips with CURRENTS
In an interview with CURRENTS magazine, Beth Kanter provides concrete examples of social media rights and wrongs.
Don’t let your campaigns become social media outlaws
Karine Joly is the editor of the blog www.collegewebeditor.com. Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Do’s and Don’ts? If you have, […]
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