The Oct. 24, 2017, #casesmc chat, hosted by Nicole Jobst Smith of Drake University, explored social media takeovers by students or alumni.

Here are four takeaways from participants.

Find a model that works for your institution. Some institutions, like Drake, have accounts that are student-run. Others give students or alumni (or even faculty) the Instagram or Snapchat reins for a day or week at a time.

A2: For #CSUSocial, a new student hosts Instagram each week for the entire week. For Snapchat, Tuesday’s are for student Takeovers and Special Edition Takeovers (Alumni, CSU celebs, campus partners with student hosts) are any other day. #casesmc

— Jen Smith (@jensmith7) October 24, 2017

Identify ideal takeover subjects. Strategically align takeovers with big campus events or projects.

Q4: I recommend partnering w/ univ. departments to have them suggest students for takeovers. This helps vet & shares accountability #casesmc

— Megan Schmidt (@schmidtyrva) October 24, 2017

Have a sign-up process. Once your takeovers become popular, use an application for students to sign up.

Another tip: I’ve found when I seek out students they are less responsive. That’s why I’ve gone to an application model. #casesmc

— Nicole Jobst Smith (@njobst) October 24, 2017

Trust students to post but give guidance.

A2: #casesmc I tell students to use our acct how they use their own. Frequency, tone, etc. Use it to their own comfort level, be appropriate

— Rebekah Winkler (@bogwink) October 24, 2017

A4. Have meeting to set expectations. Show what others have done, but only as template not limitation. And tell them to have fun! #casesmc

— TimNekritz (@TimNekritz) October 24, 2017

Read the full chat recap here.

View the schedule #casesmc chats.