Twitter Chat Recap: Student/Alumni-Run Social Accounts

The Oct. 24, 2017, #casesmc chat, hosted by Nicole Jobst Smith of Drake University, explored social media takeovers by students or alumni.

Here are four takeaways from participants.

Find a model that works for your institution. Some institutions, like Drake, have accounts that are student-run. Others give students or alumni (or even faculty) the Instagram or Snapchat reins for a day or week at a time.

Identify ideal takeover subjects. Strategically align takeovers with big campus events or projects.

Have a sign-up process. Once your takeovers become popular, use an application for students to sign up.

Trust students to post but give guidance.

Read the full chat recap here.

View the schedule #casesmc chats.

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