The September/October issue of Currents takes you into the heart of one of your institution’s greatest challenges: defining what makes you distinctive.

“How do you find your institution’s big idea—that simple yet compelling narrative that exemplifies what the institution wants to be known for?” writes author Richard Gillingwater in “What Makes Your Institution Stand Out?” Read on for his golden rules for uncovering that narrative.

Also in this issue:

• Six tips to amp up your next campaign;
• Ideas to maximize alumni service projects;
• Fundraising tactics for small athletics program;
• How to handle tough interview questions like a boss, and more.

Plus, delve into these ideas and more in our newly redesigned online Currents. It’s the same top-notch content readers expect from Currents, delivered in a fresh, clean microsite that’s responsive to your mobile device. Let CASE know how you’re enjoying the new reading experience by tweeting at @CASEAdvance.