Erica Shekell, social media strategist at Alma College, co-moderated the Oct. 27 #casesmc chat on homecoming. View the chat recap for hashtag tips and clever ideas, from selfie contests to lip sync videos.

The next chat will be Nov. 10, 2015. View the chat schedule.

Interested in co-moderating a chat? Contact Meredith Barnett, online communications specialist, at @mer_barnett.