Social Media and the “Four Rs”
Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”
Monthly Archives: November 2011
Up a (live) Stream with an iPad(dle)
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about Oberlin’s experiments with livestreaming events during parents and family weekend.
Authentic Perspectives
Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about user-generated content, football and the value of YouTube.
Season’s E-Greetings! Great Examples of Year-End Outreach
Need some ideas for year-end outreach to alumni and other constituents? Here are some examples from your colleagues.
CASE Blog 