Lumping graduates who live overseas into one big group overlooks their needs as individuals. An alumnus living and working in Berlin may have next to nothing in common with an alumna in Beijing. Different languages, time zones, professional goals and communications channels all play a role in effective engagement.
How can an institution utilize LinkedIn to measure the connectivity of an alumni community? By dividing the the number of members in an institution’s largest LinkedIn alumni group by the total number of the institution’s alumni on LinkedIn, it’s possible to develop a straightforward benchmark for peer institutions.
Calgary Zoo’s annual report creators did something downright amazing with its annual report. They used Instagram to present a visual story line of the zoo’s past year, its successes and even its financial reports.
The co-moderator for this #casesmc chat was Josh Loftin, director of communications at Wasatch Academy in Mount Pleasant, Utah. [View the story "Twitter Chat Recap: Is Facebook Losing Its Cool?" […]
“We are thinking about getting a Facebook page, and we’ve been told you can help us set it up.” Every time I get the above inquiry, I take it as an opportunity to take two steps back. Thinking about Facebook is a great gateway to conversations about social media, but it’s not necessarily the answer to everything.
Does your institution have a social media directory? Does it need one? Dinah Winnick assesses their value for different types of institutions and highlights a few examples.