At the core of any good brand campaign—or rebranding campaign—is defining the market niche. In other words, what differentiates your institution from the more than 4,000 other institutions of higher education in the United States?
This week’s advancement news, the latest CASE news, trending discussions on CASE communities and content shared by member institutions.
I recently started working at Stevens Institute of Technology. But I had to get up to speed on the institution, its personality and its alumni before I could begin really doing my job. I’ve put together this list of pointers to help guide others who begin new positions in social media at institutions.
Catch up on the week’s advancement news worldwide, the latest CASE news, trending discussions on CASE communities and content shared by member institutions.
The hot topics in community college advancement, in many respects, mirror the hot topics of five and 10 years ago—but the approaches to them continue to evolve with technology and as new people come into the profession
On June 23, #casesmc chat participants tackled the topic of branding and social media. Co-moderator Laura Hoxworth, director of institutional identity at Coker College, led the discussion.