It’s important that we take time on regular intervals to consider our efforts and ensure they’re aligned with the university’s mission. I started thinking heavily about this last week after an interaction with a student on Twitter. In the 15 minutes she had before class, she was trying to get to the Starbucks across campus for a cup of coffee.
Is it a mistake to ask students, parents and alumni what they would change about an institution via social media? Matthew Anderson, new media coordinator at Western Washington University, doesn’t think so.