To facilitate more substantial news coverage, media relations advisers and fundraisers must work together to “mine” the human interest elements of a gift, starting with the donor and the purpose of the gift—and celebrating a donor’s diverse background can greatly increase the richness of the story and its media potential.
Want to amplify your institution’s work in the media? Here are some tips from a February CASE conference.
Media relations professionals can be educators, too: an interview with Sheleah Reed, executive director of communications at Prairie View A&M University.
Menachem Wecker, formerly of The George Washington University, discusses how new media like blogs and content-sharing sites can help advancement folks with an issue as old as parchment and quill pens: getting a general audience excited about academic research.