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Author Archives: Jen Doak

Who’s the Mayor of Your Bookstore?

February 14, 2011by Jen Doak 1 Comment

Jen Doak is the online communications specialist at CASE. Geosocial or location-based social media tools are quickly becoming a hot trend at colleges and universities. CURRENTS magazine featured an article […]

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Marketing, Social Media

Digital Natives aren’t Necessarily Social Media Literates

January 31, 2011by Jen Doak Leave a comment

The students at your institution may be considered “digital natives” – that is, social media and technology tools come naturally to them and are part of their day-to-day lives. But knowing how to use these tools doesn’t always mean that students use them in a smart way.

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Social Media

So you need a social media policy….

November 8, 2010by Jen Doak 5 Comments

The following post is by Jennifer Doak, who joined the CASE staff as online communications specialist in September after working in communications for the Institute for Policy Studies in Washington, […]

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Social Media

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