Social Media and the “Four Rs”
Tony Burgess-Webb, the co-founder of Sociagility, writes about the importance of measuring social media’s return on investment fand suggests focusing on the “four r’s.”
Author Archives: CASE
Social Media in a Mobile Context
Joel Pattison, associate director for creative services at William & Mary, writes about the intersection of mobile and social media and how to make them work together.
The Jury’s Out on QR Codes
Theresa Walker, a senior editor at CURRENTS magazine, touches on her experiences with QR codes as well as the pros and cons highlighted in a recent CURRENTS article.
Author Colleen Jones on Social Media, Web and Mobile Content Challenges in Higher Education
Colleen Jones, author of “Clout, The Art and Science of Influential Web Content,” speaks with Karine Joly, executive director of Higher Ed Experts, about content strategy.
Educating the Educated: Conversations on Social Media
Ma’ayan Plaut, social media coordinator at Oberlin College, writes about the ways several campus locations plan to use social media for the coming school year.
Why Higher Ed is NOT There Yet with Social Media Marketing
Karine Joly, executive director of Higher Ed Experts, looks at the results of several recent social media studies.
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