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Author Archives: CASE

Twitter Chat Recap: The Evolving Use of Photos

October 24, 2012by CASE Leave a comment

Here’s a recap of the Oct. 23, 2012 Twitter #casesmc chat on the evolving use of photos.

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Alumni relations, Social Media, Special Events, Twitter Chat Recaps

Twitter Chat Recap: Metrics

October 10, 2012by CASE Leave a comment

Christine Tempesta, director of strategic initiatives at MIT, co-moderated this chat on metrics, KPIs and tools to measure engagement. [View the story “Twitter Chat Recap: Metrics” on Storify]

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Social Media, Twitter Chat Recaps

Twitter Chat Recap: Unique Uses of Video

September 26, 2012by CASE Leave a comment

Innovative campaigns, equipment advice and how to work with limited resources: This chat was all about using video at institutions. Cassie Dull, online communications specialist at Park Tudor School, was […]

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Alumni relations, Communications, Fundraising, Social Media

Sponsorships: Keeping It About the Students

September 14, 2012by CASE Leave a comment

Sarah Hyde, social media coordinator at Seattle University, writes about ways to recognize sponsors via social media without losing your institution’s focus on the students.

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Marketing, Social Media

Twitter Chat Recap: Back-to-School Events

September 12, 2012by CASE Leave a comment

What did your institution do on social media to mark the beginning of school year? Were there move-in or convocation campaigns? Let us know in the comments! [View the story […]

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Social Media, Special Events, Twitter Chat Recaps

The Goldilocks Approach to Social Media Policy Development

September 6, 2012by CASE 3 Comments

Teresa Valerio Parrot, principal of TVP Communications, offers advice on creating a social media policy that is “just right” for your institution.

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Communications, Social Media

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