Karine Joly is the editor of the blog www.collegewebeditor.com. Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Do’s and Don’ts? If you have, […]
Jen Doak is the online communications specialist at CASE. Several months ago, CASE asked members about their go-to advancement blogs. CASE social network members gave a great mix of responses. […]
Your institution is on Twitter, Facebook and LinkedIn. You also have an institutional blog written by staff members and students. You religiously push out content to your friends, connections and followers. While you receive the occasional comment and you don’t feel that you are posting into a void, you want to know what to do to further engage them in conversation. Follow these five basic steps to help improve engagement.
Jen Doak is the online communications specialist at CASE. Sometimes chiclets—those ubiquitous, rounded-square buttons showing off Facebook pages, Twitter feeds and blogs—just don’t cut it. You want to integrate your […]
Jen Doak is the online communications specialist at CASE. Geosocial or location-based social media tools are quickly becoming a hot trend at colleges and universities. CURRENTS magazine featured an article […]
The students at your institution may be considered “digital natives” – that is, social media and technology tools come naturally to them and are part of their day-to-day lives. But knowing how to use these tools doesn’t always mean that students use them in a smart way.
CASE Blog 