In preparation for this year’s end-of-the-year fundraising campaign, Murray State University decided to implement a crowdfunding trial utilizing the institution’s existing social media platforms.
Tim Cigelske, social media director at Marquette University, is teaching a crowdfunding class at his institution, where students worked on seven different projects that supported the school. He answers a few questions about the value of the class and his approach to teaching it.
It started with Facebook. In 2004, alumni associations and foundations found themselves, perhaps for the first time, facing some existential questions. If all of a sudden alumni could use social networks to keep in touch with each other, then why would they join associations to do the same thing? What value was the relationship providing them?
Looking for a creative spark for your next annual giving appeal? Start here.
Charitable giving in the U.S.—and giving to education—reached new highs in 2016. But that’s just the beginning of the story.
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